4 Essential Tools To Create Traffic To A Website
When I started my online business, I spent lots of money on online advertising. I still believe that if you have no resources, advertising is the fastest and cheapest (in terms of opportunity cost) way to get lots of traffic.
But advertising costs you ‘time’ to set up the ad, ‘effort’ to monitor the progress and ‘money’ to post the ad. While I was heavily advertising, I was at the same time using 4 other tools to create traffic to my websites, and these are the 4 tools we’re going to discuss…… Read more
Online Advertising Is A More Economical Way
It said that advertising is key to the success of any business. Without advertising a business simply cannot succeed or last long. To ensure long and lasting success, a business must engage in marketing and advertising in some way. If you have heard the old adage that “it takes money to make money” then you know that advertising does not come for free. A business must consider an advertising campaign budget to keep their numbers up.
The best form of advertising is word of mouth advertising. Word of mouth advertising is free and lends an air of credibility to the business. Usually, word of mouth advertising comes from happy and satisfied customers and clients that wish to share their positive experience. Most of the time, they tell their friends, family, and coworkers about a particular product or service and in turn new customers come to the business.
While word of mouth is a wonderful and free way to get the word out about a business, it is not the “be all end all” of advertising. Advertising with television spots, radio spots, on billboards, and in print are all still very effective ways to get the word out. These methods of advertising are quite expensive and not as realistic for many small businesses.
A more economical yet effective way for a business to advertise is online. The internet is such an integral part of daily life now that it is hard not to advertise on the World Wide Web. The ways in which a business can advertise online are seemingly endless. There are several types of email marketing campaigns, banner advertising, link advertising, websites, and viral marketing. Usually, to engage in a successful email marketing campaign, a business will send past customers an email to announce new products or specials on their website or in their store.
Many business owners engage in strategic networking with other business owners in an effort to advertise their businesses. Strategic networking is a way for business owners to meet each other, get the word out about their company, and even to expand their resources and business prospects.
One of the newest ways to get the word out about your business and successfully advertise is that through social networking. Social networking is much like strategic networking in that it is usually free and occurs through meeting and discussing issues and products. However, social networking is done through modern media such as websites, blogs, and the Internet community. It is highly effective and inexpensive.
Regardless of the method of advertising used, a business must use constant advertising campaigns to keep success on the horizon.
What Is The Most Effective Online Advertising?
By Kenneth Koh
So, what is the most effective online advertising? Is it banner advertising? Is it social networking? Or could it be LeadsLeap advertising?
My answer is - none of them!
The most effective online advertising is not about the advertising tool or media that you use, but how you use them.
For example, some people say that banner advertising is not effective because people are ‘banner blind’ nowadays. I disagree. To illustrate, some of you may know that I’m crazy about link building for SEO. So whenever I come across a banner ad about new ways to build backlinks, I’ll click on the banner to find out more.
From this illustration, you can see that the key here is not about the tool or media that you use to advertise. The key here is whether you are advertising to the right target audience. More…


